Overview

BigTeam enables cross-functional teams with proactive input at every stage of a project to streamline the product development process from discovery to delivery.

The purpose of this project is to redesign the landing page of BigTeam to help highlight key features of the product.

BigTeam is part of the Techstars Atlanta 2019 class, a 3-month intensive incubation program that allows the company to strive and prepare their pitch deck with investors.

 

Background & Role

UX Design, Web Design, Information Architecture, Interaction Design

Timeline

3 Weeks

 

Understanding the Product

Had an initial product walkthrough with the engineer to understand the product and work with the tech writer to craft the messaging we want to focus on across the website.

The Product consists of setting up the feedback form, adding participants, sent out the form, and track participant’s progress.

Branding & Visual Design

Curate existing components and create brand guidelines to use as a base for the website.

Blobs are used to add visual interest to the website and catch visitors’ attention.

Most primary buttons will be using the Pink color palette and the secondary button is using the green color palette.

 

Information Architecture and Layout Explorations.

The landing page is broken down into four different sections. Hero header, Feature highlights, Keyframe callout, and other feature callout sections

Hero Header

Hero header includes demo video, Headline title, brief description about the product, and call to action button ” Get Started”. Having these will help catch users’ attention and eventually sign up to try out the product.

Addressing the Problems

Highlight three ways this product is going to streamline the decision-making process. short and simple from ideate to implement.

Key feature highlight - Product Differentiator

Explaining the key feature of how the product is going to work by showing the actual UI of the product and a brief explanation of each feature.

Stakeholders Testimonial Highlights

this section built out the use cases of three different users and how each of the benefits from using the product. at the end of the page to include another Call to Action button to increase the chance of user signing up.

Final landing page mock up